A bright future: Alejandro Recasens joins Apollo Vredestein as Cluster Director South-West

Alejandro Recasens has joined Apollo Vredestein as Cluster Director South-West, responsible for Spain, France, Italy and Portugal. Having had a successful career with Pirelli Tyres spanning two decades, Recasens is now spearheading Apollo Vredestein’s ambitious plans for growth in the markets of southwestern Europe.

Fluent in English, French, Portuguese and Italian as well as his Spanish mother tongue, Alejandro Recasens is well equipped to work across the South-West cluster of countries in which Apollo Vredestein is increasingly active. “The synergies between the Apollo and Vredestein brands and the broad range of tyres available in the car, agriculture, truck and motorcycle markets ensure a firm foundation to our strategy,” comments Recasens. “Combined with the premium quality of our products and the sound business opportunities available to our customers, there is much to look forward to in this part of Europe.”

A range of new products will be launched in the coming months as we roll out an ambitious strategy and showcase our performance tyres to a much wider audience.

Recasens also points to the dedicated communication campaigns and the new visual identity recently unveiled for Vredestein as indications of a brand on the move. “A range of new products will be launched in the coming months as we roll out an ambitious strategy and showcase our performance tyres to a much wider audience.”

“The superb test results achieved by a number of our top tyres in recent months have already brought Apollo Vredestein to people’s attention and now we intend to convert this trade media recognition into sales. On a personal note, the warm way I’ve been welcomed into the Apollo Vredestein family has further reinforced my high expectations for the years ahead.”