Apollo Vredestein appoints new country manager for Germany

To boost its strategy in Europe’s largest economy, Apollo Vredestein has appointed Tobias Morbitzer to the position of country manager for Germany. Hailing from the company’s headquarters in Amsterdam, Morbitzer looks forward to continuing Apollo Vredestein’s growth in the German market.

Tobias Morbitzer occupied the role of pricing manager Europe in the company’s headquarter in Amsterdam, and will now head the operations from Apollo Vredestein’s German base in Vallendar, near Koblenz. Also under the new leadership, Apollo Vredestein in Germany will leverage on the experience and know-how of its outstanding local teams and support from central functions to lay the foundations for long-term sustainable expansion.

“The latest batch of consumer tests carried out by German test magazines are a true testimony to the high quality of tyres we produce”

“We have an excellent product portfolio that ensures our long-term success in Germany”, says Tobias Morbitzer. “The latest batch of consumer tests carried out by German test magazines are a true testimony to the high quality of tyres we produce. We aim to continue our growth especially in the all-season sector, in which we have more than 25 years of experience. Yet our first principle, as always, is putting customers first. At Apollo Vredestein the aim is to continue applying this approach in all aspects of our business, from first contact to after-sales. We are here for our customers.”