Vredestein and Tesla-based Shooting Brake meet in Geneva

European premium tyre manufacturer Apollo Vredestein will be present during the Geneva Motorshow 2019, showcasing a unique project at its booth: the Tesla Model S-based Shooting Brake commissioned by a Dutch collector and designed by award-winning Niels van Roij Design.

The unique car is fitted with Vredestein Ultrac Vorti ultra-high performance tyres. Vredestein’s Dutch roots and penchant for performance and advanced technology through distinctive design, may have played a part in the decision to equip the elegant, yet sporty Shooting Brake model with a set of Ultrac Vorti: the Vredestein tyre has clean, distinctive lines and was inspired by powerful vortex air flows, reflecting the huge speeds and forces that the Ultrac Vorti can handle, while the tread is reminiscent of helicopter blade tips.

The Vredestein tyre has clean, distinctive lines and was inspired by powerful vortex air flows, reflecting the huge speeds and forces that the Ultrac Vorti can handle

“Design is the most important reason for purchase globally – regardless of the purchase price, gender or age of the buyer,” Van Roij says. “Therefore, we invested a lot of time in the design process of our Shooting Brake. Our research focused on benchmarking high-end performance estate cars, one-off vehicles and market trends.”

Both the one-off model and its tyres showcase the essential elements to create a dynamic, bold profile with continuously flowing lines. “… and of course we added a completely new sculpted rear-end, keeping the shoulders of the car ‘alive’, thus ensuring a bold stance,” adds Van Roij.

The Geneva Motorshow will take place from 7 till 17 March at the Palexpo in Geneva. Find out more about Apollo Vredestein and the Model SB in Hal 1, stand number 230.