Vredestein’s Live the Land campaign won a Gold trophy at AutoVision 2019 on 15 September. This leading international automotive film and multimedia festival is held biennially in Frankfurt, Germany, and the awards ceremony took place at the International Motor Show (IAA) in Frankfurt, one of the world’s largest and most important events for the passenger car industry.
AutoVision is a biennial international festival which showcases and celebrates corporate commercials, websites, TV programmes and films, as well as multimedia and interactive productions across the automotive industry. The independent international jury is made up of film &multimedia producers, advertising experts and marketing professionals, as well as media representatives.
Vredestein won in the category ‘Product Films: Suppliers (Digital Assistants, Fuels, Tires etc.)’ with a movie clip from its Live the Land campaign. This campaign was launched to honour the farming life and promote the company’s agricultural tyre portfolio. Made by the award-winning Amsterdam-based studio Sounds Like Film. The video is a heartfelt celebration of farmers, their links to the soil and the hard work they do every day.
The video adopts the point of view of a farmer to describe countryside life with affection and pride. The cinematic shots show off striking landscapes covering the four seasons and portray the labour that farmers lovingly carry out every day, as well as family bonds across generations. The clip incorporates nine months of camera work done across much of the year, including early mornings and late nights, in order to capture the perfect light for every scene and the different types of work carried out on a typical farm.