Yves Pouliquen new Head of Sales and Marketing at Apollo Vredestein Europe

Apollo Vredestein has announced that Yves Pouliquen will be joining its Europe division to lead both the Sales and Marketing functions. Pouliquen will bring more than 20 years of international business experience in the tyre industry, including at companies like Pirelli and Michelin.

With an international career spanning 22 years, eleven of which successfully managing the operations of multinationals in Europe and Asia-Pacific (including China), Pouliquen has proved himself as an outstanding senior business executive in sales & marketing, branding, operations, after-sales, finance and the supply chain in automotive companies active within a range of cultural environments.

“As a result-driven, solution-oriented executive, Yves has considerable expertise in building & leading large multidisciplinary teams, market expansion and pursuing operational excellence,” says Benoit Rivallant, president of Apollo Vredestein in Europe. “With Yves taking the lead in terms of Sales and Marketing in Europe, we are further building on the right foundations to successfully achieve our long-term growth strategy.”